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Marketing support

Due to the active marketing strategy, Röndell brand is widely known in Russia, CIS and Eastern Europe.

Röndell brand’s marketing support always meets the following principles:

Aesthetics corresponding to the key values of the brand.  A well-designed style of advertising materials makes it easy to distinguish them from a large number of other messages. They are always pleasing to the eye both with their design and content.

Informativeness. High manufacturability of Röndell dishes is revealed on the stove. But even before making a purchase you will get maximum information about the characteristics and capabilities of the dishes, knives and accessories.

Availability. Röndell's messages are always clear and simple, and you don't have to search for the information you need. Brand advertising is always appropriate: informative articles about Röndell dishes can be found in the most popular culinary, interior, women's and professional publications, at culinary portals on the Internet, directly in retail outlets. We do our best so that you can make an informed decision about the purchase of a particular item from a collection, suitable for you, at any stage of interaction with the brand.

Practical benefit. Röndell always tries to include additional useful and interesting information into its materials: recipes about chefs, secrets of serving and carving and much more. Röndell brand representatives actively participate in various thematic festivals and fairs, organize culinary master classes of leading chefs, contests and prize draws.

Professionalism. In addition to the standard information support channels, we actively cooperate with culinary schools, where professional chefs tell you as much as possible about Röndell dishes and teach you how to use them correctly and effectively. In the professional community, Röndell builds communication through participation in thematic exhibitions, such as HouseHold (Russia) and Ambiente (Germany), allowing the participants of the tableware market to get acquainted with the brand's novelties, to clarify the format and principles of cooperation with it.

Popularity. Röndell news reports are often used by popular TV programmes and journalists from various publications. Röndell dishes can often be seen in the hands of professional chefs, who tell about their secrets on the air of Federal channels.

Openness to dialogue with the consumer. In most of our messages you will find a ‘hotline’ for your requests, suggestions and answers to any questions you may have about Röndell products or activities.